“Tradition” is the watchword when it comes to gift giving for Mom this year, as nine of 10 consumersplan to celebrate Mother’s Day. Total spending is estimated to reach nearly $17.2 billion, according to the annual Brand Keys Mother’s Day survey. Celebrants intend to spend an average of $163.00 this year, a 10% increase over 2011. Men, following a long-time pattern, intend to spend more than women, reporting an anticipated average “spend” of $190. Women anticipate spending $136 on Mom. “L...